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Fair Trade: Go Beyond with Atacora

Atacora Fair Partnership

We go beyond Fair Trade by promoting people’s ownership of their futures.

Our model is based on working with sustainable indigenous resources and nurturing women as the principal economic actors.

Profit incentives from the fair partnership fund community health and education projects, as well as infrastructure to increase the community’s capacity to produce marketable products. Atacora collaborates with local government, NGOs and village groups on co-created microprojects that improve the living and working conditions of communities in Benin.

Our Story

Atacora was among the first to bring the African superfruit Baobab, to the rest of the world. Atacora was founded in 2009 by David B. Goldman (BA, MA) after he got to know the people of the Republic of Benin from having served two years as a Peace Corps Volunteer in Benin.

The Atacora team is a big family, tied by clan and village. As a collective, our mission is to collaborate in the direct fight against poverty and inequality, restoring people’s pride in knowing that a bright future is in their own hands. Atacora’s leadership on local initiatives in the fields of education, healthcare and environmental stewardship can be felt throughout the region.

Follow our journey by subscribing to our email newsletter, purchasing our superfoods, hand-made jewelry and bags and our pure essential skin care products, and connecting with us over your favourite social media platforms.

Atacora’s Fair Partnership Model empowers communities to build a future together.

Our Mission

By revaluing indigenous African resources and promoting women as primary economic actors, Atacora contributes to the fight against poverty and inequality through market­-based initiatives. Our collaborative village micro­projects in the fields of education, environmental sustainability and public health help to ensure local ownership of a brighter future.

Recent Blog Posts

Vegan Baobab Strawberry Almond Smoothie

It's summer time which means there is an abundance of sweet, juicy strawberries! Put them to good use in this delicious Baobab, Strawberry & Almond Smoothie. It is loaded with antioxidants, vitamins & minerals. Is BAOBAB still a foreign word to you? See below...

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The Health Benefits of Fonio: The Nutritious Superfood

Ancient grains have become a popular fare in the past few years. Quinoa is the most popular, but there is one you may not have heard of that is quickly gaining popularity, Fonio. Fonio is native to African regions and comes in multiple varieties, most commonly, white...

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Our Quality Difference

Because our products are lightly processed using traditional methods, our levels of vitamins, essential nutrients and purity are unmatched by other Baobab and competing food & skin-care lines.

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