The Grandeur of Expo
Natural Products Expo West is the largest natural products showcase in the entire world. More than 5,000 exhibitors and up to 60,000 attendees will be on the show floor, at the Anaheim Convention Center in California, From Friday March 7, until Sunday, March 9, 2014. Everyone from the biggest companies in the business to Mom and Pop operations will be there checking out the latest trends in the industry. This year marks the fourth consecutive year Atacora has exhibited at NPEW!
Baobab is the Trending Superfruit
Baobab Superfruit Powder has incredible health benefits in the form of whole food Vitamin C, soluble and insoluble fiber for digestive wellness and a host of essential minerals. Unlike other superfruits such as Acai and Goji, Maca and more, Baobab has a delicoius and refreshing sweet/tart flavor that can be featured rather than masked. It is a great thickener for smoothies, sauces and fruit fillings, and works wonders in baking.
Baobab Body Oil boasts a great Essential Fatty Acid Profile, helping deliver its skin-nourishing Vitamins A and E deep into the skin. Non-greasy, fast absorbing and non-clogging, this luxurious pure oil is great for massage, as a facial serum or as a rich ingredient in cosmetic preparations.
Atacora Baobab stands out from the rest because we are the DIRECT producers, working in Fair Partnership with the producer villages in Benin with whom we are tied by family, clan and history. Baobab represents the best opportunity for these communities to advance toward a brighter, self-directed future that has yet been determined.
Atacora will be offering Certified Organic Baobab in 2014!
African Neem Oil
Known for millenia for its healing power for skin irritation and horticultural uses, Neem is an abundant but undervalued resource in Africa. Atacora sources Neem seeds directly from producers paying well for what has been a mostly wasted resource. The 33 women of Our Fair Partnership Co-op apply their traditional skill to prepare the seeds for pressing at our own, clean and supervised facility, earning good wages where virtually no other wages exist. Atacora can provide African Neem Oil is large bulk quantities as well.
Collaboration with African Partners
Part of my recent long sojourn to Benin was to identify sustainable sources for other valuable native wellness products. With my team, we identified producers who work in harmony with nature, promote socio-economic justice, prioritize women and offer tested, hygenic products. We followed the supply chains from the trees to the port for Cashews, Virgin Palm Oil, Coconut Oil, Miracle Fruit, Shea butter, Fonio and more. Atacora can deliver these fine products to customers via maritime or air shipments.
Glitz and Glimmer
Many exhibiting companies at NPEW have huge, extravagent and expensive displays, and really put on quite a show! Atacora’s booth, (#1688) welcomes clients into a warm space reminiscent of an African market, complete with the bright colors, rhythmic sounds and hospitality that makes Africa such a special place. Come and join us for a refreshing Baobab drink sample, to try our rich oils on your skin, and sit and talk with us about our deep-seated Fair Partnership mission.